Goodbye Serious

Wall’s ice cream has a simple message: Say goodbye to all things serious. We wanted to visually capture what this meant, so we captured serious moments and transformed them into ice cream wrappers. Because a Wall’s ice cream gets rid of it, at least for a moment. Awards: CANNES LIONS Silver, LIA 2 Gold, EPICA 3 Bronze, ONE SHOW 3 Merit NEW YORK FESTIVALS 2 Finalist FIAP Gold, 2 Silver EL OJO Gold, Silver, Bronze, CÚSPIDE Grand, 5 Gold, 2 Silver

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