JUAN DAVILA MORRIS • SENIOR COPYWRITER

160 Checkpoints • Toyota
Toyota Certified Used Vehicles is proud to have 160 checkpoints before selling any car. These stories are about people that didn't thought these were important, so they bought a used car from someplace else.
2016
The #FilterInfiltrator
This is how I used Snapchat to infiltrate the top ad agencies.
2016
#BostonBlizzardChallenge • Puerto Rico Tourism
Quickly after a heavy winter storm, fellow Bostonians started jumping from windows, rails and wherever elevated structure they could find into piles of snow - check out how we turned this into a perfect opportunity for Puerto Rico's Tourism Company.
2015
Win From Within • Gatorade
No matter how hard you train, your effort is only shown by a number. We asked ourselves: What if we find a new way to show athletes their inner effort? To show them how they win from within.
2015
The Perfect Gift • Jack Daniel's
Jack Daniel's is a household name here in the USA. But in Latin America, it's just another whisky. To launch a Christmas promotional campaign, we bet on the craft only Jack Daniel's himself would've approved.
2015
Check-In • Heineken
The last two letters of Heineken are spelled “En”. In Spanish, “en” means “at”. So during Summer 2015 in Puerto Rico, Heineken used part of its iconic logo to redefine the usual check-in picture.
2015
Win 1 Million AAdvantage Miles • Popular
We fused landmarks together to represent how a vacation would look like if you won the 1,000,000 AAdvantage miles.
2015
Goodbye Serious • Unilever / Wall's
Wall’s global strategy is simple: Say goodbye to everything serious. We highlighted those serious moments when life surprises us with bad news and transformed them into ice cream wrappers. However miserable a traffic ticket, a denied loan or a jury duty notification might be, the moment can always be saved with ice cream.
2014
Hide Trash From Them • Clorox / Glad Trashbags
Print campaign to launch the new Glad Odorshield with Febreze trash bags. These bags purpose is to neutralize odors, so for us, that meant that pesky little bugs would never find the trash.
2014
OOH Headlines • Clorox Outdoor
Simple headline campaign that represented how you'll see the exteriors after cleaning them with Clorox Outdoor formula.
2014
Numbers Change History • Puerto Rico Lottery
What do Presidents and numbers have in common? They can change history.
2014
What The Axe Effect Smells Like • Unilever / Axe
Axe body spray smells like what a perfect guy does.
2014
The Duty Fee Shop • Oriental Bank
ATM fees are more than just fees. It's money. Oriental Bank wanted to let people know that they're actually paying to be able to get their own money.
2014
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